Hey, I’m Donita.

Let’s get the boring version out of the way: I’m a wife, a mom, a business owner, and a woman who has started over more times than I care to count.

Now the real version.

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I’ve been building things my whole life.

I’ve been in IT since 1997. Fifteen of those years were at Northwestern University as a Senior IT Specialist — and somewhere in the middle of working there, I became a student there too.

But that was only ever half of it. For more than 20 years, nights and weekends, I ran Divine Xpectations — planning weddings, designing homes, throwing themed parties people still bring up years later. By day I was fixing systems. By night I was building tablescapes.

Somewhere in there I also built websites, designed graphics, and wrote resumes for anybody who asked. If it needed to get made, I figured out how to make it. I’m what you’d politely call an all-around hustler. My family calls it something less polite. 😂

To this day, walk into my house and you’re likely to find me elbow-deep in a project — custom wood paddles and gifts for sororities and fraternities, or a table I decided needed refinishing at 11 o’clock on a Tuesday. That’s not the business. That’s just what my hands do when my brain won’t sit still.

So what is this place?

This is where I share the whole thing — the confidence, the style, the business lessons, the soft life I fought for, and the faith holding all of it together. Some days that’s an outfit that made me feel like a whole moment. Some days it’s what I learned the expensive way about running a business. Some days it’s just me being honest about a hard week.

I’m not here to perform an inspirational life at you. I’m a woman a few chapters in, telling you the truth about what it actually took — with jokes, because I can’t help myself.

And if you’re wondering whether this is for you —

If you’ve got more in you than you’re currently using. If you’re tired of waiting on the right moment, the right amount of confidence, or somebody’s permission. If you’ve been sitting in a job you’ve outgrown, doing the math in your head, wondering if you could really do it.

You don’t have to be over 40. You just have to be done playing small.

And when we talk business around here, know that I’m not theorizing. Twenty-seven years in technology. A master’s in communication. Two decades running my own company on the side. I’ve built the websites, made the mistakes, and made payroll. These days my husband Kelvin and I help other business owners grow — and I’m bringing those tools and shortcuts here too.

Pull up a seat. I’m glad you’re here.

— Donita 👑